What is an insight?

Home  Dictionary  Insight
 

Non-obvious consumer need or motivation that defines their behaviour regarding a product or brand. Discovering these deep needs enables innovative and more effective marketing strategies to be developed, as they appeal on an emotional level that more easily connects with consumers.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#