What is BOFU?

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Third and last stage of the sales funnel, where the potential client is about to make the purchase, and as such all strategies need to focus on convincing him/her to complete the process. This is the narrowest part where we find those users who have weighed up all the available options and they remain interested in yours. Personalized content, initial advice free of charge, free trials, information about offers, are some of the resources deployed at this stage.

Other denominations:
Bottom of the funnel

 
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