What is cloaking?

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It is a practice that involves developing two different version of the same page: one with the content and the design that is seen by users, and another that is aimed at search engine webcrawlers, adapted to satisfy their criteria for the purpose of moving up results rankings. Implementation involves identifying the incoming IP address and, depending on its nature, directing the visitor to one or other page. Cloaking is a Black Hat positioning technique, employed to fool search engines, and is on occasion used fraudulently, hiding pay sites or sites with illegal content, and therefore its use is punishable.

Other denominations:
Cloaking

 
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