What is viral rate?

Home  Dictionary  Viral rate
 

An indicator used to measure which percentage of emails sent during an email marketing campaign are the forwarded by their addressees, who in so doing cease to be mere recipients and become senders, accepting a certain degree of complicity with the message.

This ratio is calculated by applying the following formula: (number of emails forwarded / total number of emails sent) x 100.

Other denominations:
Viral rate

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#