What is SWOT or strengths, weaknesses, opportunities and threats?

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SWOT is a framework used by companies to identify their internal strengths and weaknesses, as well as their external opportunities and threats.

SWOT analysis is very useful for taking strategic decisions based on a real view of the company's position, and is an essential part of any marketing plan.

Acronym or abbreviation:
SWOT: Strengths, Weaknesses, Opportunities and Threats.

 
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