What is the performance marketing?

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Digital marketing model whereby the advertiser only pays the agency if the agreed objectives are met. In performance marketing, the supplier and the advertiser execute an agreement setting out very specific and well-defined objectives, in accordance with which the marketing company only earns payment when those previously-agreed results are obtained. These objectives may include a subscription to a blog or a newsletter, the registration of a new user, or a sale.

Other denominations:
Results marketing

 
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