What is engagement marketing?

Home  Dictionary  Engagement marketing
 

A marketing strategy focussed on the customer and their experiences, such that value is added to a product via how they experience its purchase and consumption.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#