What is interruption marketing?

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Promotion of a product or service through activities that may be considered to be intrusive or a nuisance (such as printed advertising, telemarketing, television advertising...), closely linked to traditional marketing. Strategies of this kind interrupt whatever the customer or potential customer (TV viewers, readers, radio listeners...) was doing at that time with the aim of making him/her focus on something else, normally with a message that is the same for the whole audience. Permission marketing has arisen in contrast to interruption marketing.

 
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