What are backlinks?

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Incoming hyperlinks from one web page to another website.

They are used as an indicator for page popularity, and constitute important data for search engine positioning. Google, for example, assigns a PageRank to each website it indexes as a function of its incoming and outgoing links. Consequently, there is an entire market dedicated to purchasing and exchanging links between websites for the purpose of artificially enhancing PageRank, even if the practice verges on abuse and practices that are punishable by search engines.

Other denominations:
Backlinks

 
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