What is buzz monitoring?

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Professional lurking market research application. It is the monitoring of consumer responses to commercial services and products in order to establish the marketing buzz surrounding a new or existing offer.

This monitoring must be integrated into the global marketing strategy, but also applied in specific instances, to gain awareness of opinion before launching a campaign, the reactions crated by the campaign (how many sites have mirrored it, what is their opinion, etc.) and consumer responses once it has finished.

Some tools for implementing it on the Internet are Technorati, Blogsearch, Blogpulse, howsociable...

Buzz management on a reduced scale and exclusively focussed on the target is known as niche marketing.

Other denominations:
Buzz monitoring

 
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