What is a brand advocate?

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Literally meaning a defender of a brand, this term designates someone who positions him/herself enthusiastically in favour of a product, generating positive and/or flattering comments and messages that reach other potential consumers. A brand advocate admires the company so much that he/she will defend it vehemently and even take on its values as his/her own. Brand advocates tend to be customers, but they can also be found amongst employees. The best-known example of brand advocates are the fans of the Apple brand.

Other denominations:
Brand defender, brand fan

 
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