What is link baiting?

Strategy that combines a valuable and interesting content offer, employed as bait, with suitable promotion, employing vitality in a creative and legal manner to attract traffic and, in particular, links that help improve link popularity and thereby positioning.

It is the cheapest and most effective form of link building, although it is also the most complicated to implement. Can be implemented in many different ways, such as calls for tenders, facilitating downloadable applications, developing tutorials or recommendation lists, offering breaking news or generating debate.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#