What is a link swapping?

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Link building tactic whereby one page includes a link to another page in exchange for that page doing the same for the first page, with the aim of improving its ranking, given the importance that Google places on incoming links.

In order for reciprocal links to be effective, it is important that they are in a highly-visible place, such as the home page, and that the websites have a similar subject-matter, among other factors. It is also important that the source website should have greater authority and that the links should be added on a gradual basis. However, some experts point out that the effectiveness of this technique is declining.

Other denominations:
Link exchange

 
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