What is MVT or multivariate testing?

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Test in which multiple versions of the same website are compared, changing different variables or elements (banner, buttons…) so as to determine which combination is the most effective. Although the A/B test and the multi-variant test have a similar purpose, the latter is better suited to comparing the usability of website containing a larger quantity of elements, given that more variables can be introduced for testing.

Acronym or abbreviation:
MVT: MVT

Other denominations:
Multivariant test

 
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