What are whitelists?

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Databases containing email addresses, IPs or domains that a user considers to be trusted contacts. The main objective for an advertiser that uses email marketing once they have signed up a subscriber is to get the subscriber to add their email address to a whitelist, and thereby legitimise any future emails; if they agree, filters will not view them as potential spam and their contents will be automatically downloaded from the server, without requiring any further approval by the account's security mechanisms.

 
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