What is AIDA or Attention, Interest, Desire and Action?

Home  Dictionary  AIDA
 

Acronym used to describes a common list of events that may occur when a consumer engages with an advertisement: attention, interest, desire and action. The consumer must pass through these four stages in an orderly fashion to make a purchasing decision.

Acronym or abbreviation:
AIDA: Attention, Interest, Desire and Action

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#