What is retargeting?

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Online advertising technique that consists of bombarding users who have previously interacted with a brand, either because they have visited its website or opened an e-mail, with display advertisements while they are browsing other sites. This formula seeks to remind users of the brand and to capture them again so that final conversion can be achieved. Technically this requires the use of a pixel tag or some other code – which is incorporated into the brand’s website – in order to allow third parties to recognize specific users when they are off the domain where this activity has been noted. Google uses the term ‘remarketing’ to define this same technique in its Adwords tool.

 

Other denominations:
remarketing

 
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