What is the conversion rate?

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Metric used to evaluate results, especially at an e-commerce or on a website. It is the percentage of users who carry out a specific action – or conversion– which might mean making a purchase, a reservation, downloading something, or registering. In order to calculate the conversion rate, the number of users who completed an action or who converted within a specified period of time is divided by the total number of visitors to the website over the same period.

 
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