What is inbound marketing?

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It is a marketing strategy used to offer the best value possible to users interested in the brand, in a non-intrusive manner. The objective is to prepare the consumer for conversion into a lead and subsequently into a customer.

To achieve its objective, it employs SEO-based attraction marketing, content marketing and social media marketing techniques, supported by an automation process divided into various stages (attract, convert, close and delight), depending on the qualification level of the leads, that is, depending on the user's predisposition towards making a purchase.

 
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