What is sampling?

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Marketing practice that consists of distributing free product samples or service test periods to gain new customers. It tends to be used during launches to promote potential customer familiarisation with an item, and obtain a high response level, generating expectation. It is very common in the technology and leisure sectors, which run websites offering previews or downloadable demos of future launches, as happens with film or series trailers or sneak peeks, or exclusive comic or literature previews.

They also posses a strategic component, enabling market results and reaction to new additions or future modifications to be monitored.

 
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