What is bounce rate?

Home  Dictionary  Bounce Rate
 

Metric that indicates the proportion of sessions in which the user leaves a web page without any interaction. That is, it enters a page and after a few seconds in it, without clicking anywhere, it leaves it.

The bounce rate can be the indicator of different situations. On the one hand, that the page to which the user has accessed was not the one he was looking for or that it was difficult to understand. You can also indicate that after consulting a page, the user has found the information he or she was looking for and does not need to browse further.

A high percentage of rebound is usually associated with a low performance of the web page, so it is convenient to find the possible deficiencies and correct them.

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#