What is the user-generated content?

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Any kind of digital content created and published by the users of a website, service, medium, or platform, which is shared with other users so as to encourage distribution. Content is deemed to mean the comments made regarding blog entries, videos, images, e-commerce opinions, posts and comments on social media or forums, articles in blogs, votes, likes, etc.

Within the field of marketing, user-generated content strengthens engagement with the brand and encourages the image that the business is accessible and in contact with customers.

Acronym or abbreviation:
User-generated content: UGC

 
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