What is freemium?

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Freemium is a business model based on offering users a fully functional service or product for free, along with another premium option in which the customer can acquire greater advantages or benefits than with the free product or service. This model has an important viralization component and fulfills marketing functions by attracting users interested in the product or service. It is a system with a great capacity of loyalty, since customers previously evaluate the product or service and choose to consume it.

 
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