What is data driven marketing?

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Term used to refer to the processes through which companies collect and analyze data to apply to the development of marketing strategies or to design actions to provide better service to their customers.

The DDM establishes that no marketing decision should be taken without stopping to analyze what data the company has, what data can obtain, how can be organized and how they should be used. DDM It is also based on the exponential growth of data available about people, driven by the internet of things, cloud computing and artificial intelligence.

Acronym or abbreviation:
Data driven marketing: DDM

 
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