Ranking system used by search engines such as Google, Yahoo, or Bing to assess the quality of advertisements, key words, and destination pages. It consists of a score from 1 to 10, with 10 being the highest, which determines in what position the advertisement will be shown and the price that the advertiser will have to pay for every click. Among the many factors that affect this score are the percentage of clicks expected, the relevance of the advertisement wording, the experience of the destination page, and the performance history of the advertiser.
Other denominations:
Quality level
Other digital marketing
related terms
A
- A/B testing →
- Accelerated Mobile Pages (AMP) →
- Ad-visor →
- Added value →
- AERCO-PSM →
- Affiliate marketing →
- AIDA →
- Android →
- App Store →
- Astroturfing →
- Attribution model →
- Audience profile →
- Audio Ad →
- Augmented reality →
- Axure →
B
- B2B →
- B2C →
- Baby boomer →
- Backlinks →
- Beacon →
- Beta software →
- Big Data →
- Black hat →
- Blacklists →
- Blog spam →
- BOFU →
- Bounce Rate →
- Bounced emails →
- Brand Advocate →
- Brand streaming →
- Branded content →
- Branded content specialist →
- Breadcrumb trails →
- Break-even point →
- Buyer persona →
- Buzz monitoring →
C
- Canonical label →
- Card sorting →
- Cart abandonment →
- Cashback →
- Catch all marketing →
- Channel →
- Chatbot →
- Churn rate →
- Churn rate →
- Click →
- Clickmap →
- Clickstream →
- Client brief →
- Cloaking →
- Clubhouse →
- Community manager →
- Competitive advantage →
- Confianza Online →
- Contactless →
- Content curation →
- Content marketing →
- Converged media →
- Conversion funnel →
- Conversion rate →
- Copy →
- Core business →
- Creative brief →
- CRM →
- CRO →
- Cross selling →
- Cross-device identification →
- Cross-media marketing →
- Crossumer →
- Crowdequity →
- Crowdsourcing →
- CTA →
- Cue card →
- Customer journey →
D
- D.O.O.H. →
- D2C →
- Dark store →
- Data driven marketing →
- Data lake →
- Database Marketing →
- Deduplication →
- Deliverability →
- Design system →
- Design thinking →
- Digital design →
- Digital ecosystem →
- Digital marketing →
- Digital Media Planner →
- Digital transformation →
- Domain parking →
- Double opt-in →
- Driver →
E
F
- Facebook Ads →
- Facebook Marketplace →
- Facebook Workplace →
- False negative →
- False positive →
- Feeds →
- Finstagram →
- Fintech →
- Fleets →
- Flip book →
- Flog →
- Focus groups →
- Follower →
- Form analysis →
- Freebie marketing →
- Freebies →
- Freemium →
- Freeware →
G
- Gamification →
- Gap analysis →
- General data protection regulation →
- Generation X →
- Generation Z →
- Geomarketing →
- Geotargeting →
- Give-away →
- Google Bomb →
- Google disavow tool →
- Google PageRank →
- Google Play →
- Google Rich Snippets →
- Google Trends →
- Google Website Optimizer →
- Graphic design →
- Graphical user interface →
- Growth hacking →
- Guerrilla marketing →
- Guest Blogging →
H
- Hard bounce →
- Header bidding →
- HEART metrics →
- Heatmap →
- Heavy user →
- Hidden text →
- Hit →
- Human-computer interaction →
I
- Inbound marketing →
- Indexability →
- Influencer →
- Influencer Marketing →
- Infomediary →
- Insight →
- Interruption marketing →
i
J
K
- Keyword planner →
- Keyword stuffing →
- Keywords →
- Kissmetrics →
- Knowledge management →
- KPI (Key Performance Indicator) →
L
- Laggards →
- Latency period →
- Layar →
- LBA →
- LBS →
- Lead →
- Lead magnet →
- Lead nurturing →
- Lead scoring →
- Lightbox →
- Link baiting →
- Link building →
- Link farms →
- Link juice →
- Link popularity →
- Link sculpting →
- Link swapping →
- Linkedin open networker →
- Long tail Keyword →
- Lookalike Audiences →
- Loyalty →
- Loyalty programmes →
- LPO →
- LTV →
- Lurking →
M
- M-Commerce →
- M-Marketing →
- Machine learning →
- Macro environment →
- Macrotrend →
- Mailchimp →
- Market niche →
- Marketing →
- Marketing audit →
- Marketing mix →
- Marketing plan →
- Marketplace →
- Media plan →
- Member a get a member →
- Memorability →
- Merchandising →
- Meta title →
- Micro environment →
- Microcopy →
- Microtrend →
- Millennial →
- MMS →
- Mobile marketing →
- Moblog →
- Mockup →
- MOFU →
- Moments of truth →
- Mouse over →
- Mousetrapping →
- MQL →
- Multichannel marketing →
- MVT →
N
- Native video →
- Natural results →
- Networking →
- Neuromarketing →
- Newsjacking →
- Newsletter →
- Newsletter →
- Niche marketing →
- Nofollow →
- Noindex →
- Nonprofit Marketing →
O
P
- Page view →
- PageRank sculpting →
- Paid traffic →
- Parallax →
- Pay per lead (PPL) →
- Pay per sale (PPS) →
- Pay with a tweet →
- Performance marketing →
- Photocall →
- Phygital experience →
- Poka-yoke →
- Predictive analytics →
- Product life cycle →
- Prosumer →
- Proximity marketing →
- Purchasing decision process →
- Push notifications →
Q
R
- RACE framework →
- Real-time marketing →
- Reels →
- Referral marketing →
- Relevance →
- Remarketing →
- Responsive design →
- Retainer →
- Retargeting →
- Rich snippets →
- Roadmap →
- ROPO (Research Online Purchase Offline) →
S
- Sales funnel →
- Sampling →
- Scope →
- Scope creep →
- SEA →
- Search console →
- Seasonality →
- Selfie →
- SEM →
- Sensory marketing →
- SEO →
- SERP →
- Service Blueprint →
- Shadowing →
- Shareware →
- Shoppable media →
- Showrooming →
- Slack →
- SMART Objective →
- Smart objects →
- SMM →
- SMO →
- SMS →
- SMS and MMS marketing →
- Social commerce →
- Social Media →
- Social Network Analytics →
- Social selling →
- Social shopping →
- Social-media press release →
- Soft bounce →
- SoLoMo →
- Spotify →
- SQL →
- Stop motion →
- Stories →
- Storyboard →
- Storydoing →
- Storytelling →
- Strategic marketing →
- SWOT →
T
- Target →
- Taxonomie →
- TikTok →
- Tipping point →
- TOFU →
- Trade marketing →
- Transmedia storytelling →
- Tree test →
- Trend →
- Trend analyst →
- Trial period →
- Twitch →
- Two-way-marketing →
U
V
W
- Web analytics →
- Web design →
- Web directory →
- Web mining →
- Web relevance →
- Web traffic →
- Weber-Fechner´s Law →
- Webrooming →
- WeChat →
- WhatsApp →
- White hat SEO →
- Whitelists →
- Wireframe →
- Word cloud →
- Word of mouth →
- Word-of-mouth marketing →
Y
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