What is a beacon?

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Device that emits signals up to a distance of 50 m, employing Bluetooth technology. Using such signals, a beacon can locate receivers, such as for example, a Smartphone with an application installed to track such transmissions.

This technology as yet has a low adoption level, but its possibilities are enormous: from contactless mobile payments without having to pass through checkout, to the receipt of custom location-based offers and advertising.

 
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