What is a target?

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Market segment that an advertising or marketing activity is aimed at.

Clearly delimiting the target is as essential when planning a campaign as setting objectives or investment limits. The target tends to be defined using socio-economic (income, social class, etc.) sociodemographic (age, sex, origin, education, etc.) or psychographic (lifestyle, habits, beliefs, affiliations, etc.) criteria, thereby enabling the message, its positioning and creativity to be adapted accordingly.

Other denominations:
Target audience

 
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