What is a RACE framework?

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Strategic planning process which, when applied to digital marketing, allows an action plan to be structured in accordance with the purchasing stage of users. RACE is the acronym formed of the four stages that define this model (Reach, Act, Convert, Engage). In the Reach stage, the priority aim is to promote the brand; in the Act stage, the aim is to generate quality interactions with the target; this is followed by the Convert stage, where these leads need to be converted into buyers in order to conclude the sale, and finally the last stage, Engage, where customer loyalty is generated and a long-term relationship is built. This model establishes a set of general objectives from which new smaller targets will emerge which are simpler to attain, measure, and control.

Other denominations:
Spiral Method

 
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