What is a flog?

Home  Dictionary  Flog
 

Variant of astroturfing that involves maintaining a false blog which, despite its apparently conventional content, is used by a company as a platform for publishing concealed advertising taking advantage of the credulity of unaware users. Its goal may be to promote certain opinions or generate viral content and memes that attract traffic.

Acronym or abbreviation:
Flog: Fake Blog

 
Download our trends reports
Consumer Trends Branding Trends See more reports

Other digital marketing
related terms

A

B

C

D

E

F

G

H

I

i

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

Y

#