What is social media?

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Digital platforms that provide services via the internet in which users generate a public profile allowing them to record personal data and information about themselves, and then interact with other users who may or may not match the profile that has been published through contents such as comments, text messages, videos, photographs, or emoticons. Users, who must have first registered with these platforms, can interact with others, share information, and in general terms, keep in touch. There are generic social media, such as Facebook or Twitter, and specialist ones such as Linkedin.

Their popularity has allowed them to become a highly-influential advertising medium, and their apps have a high degree of virality given that they allow word-of-mouth marketing to be exploited and they are highly addictive for users. In addition, they allow audiences to be segmented and return on investment (ROI) to be measured accurately.

Other denominations:
Social-media

 
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