What is link juice?

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SEO technique whereby authority is transferred from one web page to another by way of internal links in order to improve the ranking of the second page.

This technique is typically explained using the analogy of a glass of juice: we imagine that a website is a glass of juice (website) in which we drill a single hole (link) through which all of the liquid escapes (authority). If instead of just one hole, we drill more holes, the liquid – and the web authority – will be shared out through the various holes. This technique is based on the fact that Google ranks pages in accordance with their authority, and this is transferred from page to page via links. Google interprets each incoming link to a website as an expression of confidence accorded by the page hosting the link.

Other denominations:
Google Juice, Linking Juice

 
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